Afro Butchery is a chain store butchery shops in Gaborone, Botswana. It is a family owned company with four site shops around Gaborone. The shops are strategically located in Broadhurst, Bontleng, Mogoditshane and Gaborone Station. Mr Nyanguru is the founder and his immediate family owns the brand rights. The man was originally from Malawi and […]
Afro Butchery: A chain store butchery shops in Gaborone, Botswana Read More »
Sefalana Holdings Limited is a Botswana based brand that is listed on the Botswana Stock Market Exchange (BSE). “Through the 4 decades of our history, our Group has built on this foundation and has grown into a large and diverse business, operating in a number of sectors predominantly in the Fast Moving Consumer Goods (“FMCG”)
Sefalana Brand Portfolio and Reputation Read More »
In essence social media marketing platforms are a subcategory of Digital marketing. Here we consider Nike and their Integrated Marketing Communications (IMC) strategic and tactical approach. Nike is a leader in sports and apparel industry, known for its high-quality products and brilliant emotional marketing. The brand has effectively communicated its distinctive value proposition, evoked emotions,
Brilliant IMC strategy execution – Nike Read More »
Disclaimer: This work does not represent the direct or public views on the brand by their PR or any external communications division. This is a purely academic work with no intention to misrepresent the brand. The Contact Planning process is a very detailed process outlining how to plan for customer brand experience points. Customers use
How Orange Botswana took the mobile operators landscape by storm in Botswana Read More »
Sun Tzu describes positioning as: 19 ‘Effective executives defend positions that cannot be attacked. Effective executives initiate actions from positions of supreme advantage. Thus they achieve victory without the risk of being defeated.’ J. W Strydom (Editor) 2004; 92. Coca-Cola as a product brand is positioned in various market segments. Coke is positioned first and
Coke, Coca-Cola is a brand with a very strong visual identity. The Coke visual identity encompasses its word-mark logo which has a great appeal in terms of look and feel. It somehow has that” feel good” effect. In marketing they usual say no product has a universal appeal, meaning we have to target market and
How Coca-Cola uses its visual and verbal brand identity to attract billions of consumers Read More »